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How Mobile Consumers Use Their Devices Around the Globe

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Back in February, Nielsen issued a report on how mobile consumers connect around the globe. The report examined mobile consumer behavior, device preference, and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K., and the U.S. Here are some findings from the report.

What type of devices do we use?

Legend

What device type do we use?

Explanation

 Nielsen_Legend  Nielsen_Smartphone Device preference is evolving, as smartphone penetration continues to grow in most markets, especially in developed markets with widespread 3G/4G access.

In the U.S. and South Korea, for example, smartphone owners now make up the majority of mobile consumers. And in many markets this increased penetration is being led by a new generation of young adults eager to embrace smartphone technology.

Comparatively, in growing economies like India and Turkey, a growing group of mobile phone users prefer feature phones over other device options (80% and 61%, respectively).

 Nielsen_Feature_Phone
 Nielsen_Multimedia_Phone

Which apps do we use?’

Legend

Which apps do we use?

Explanation

 Nielsen_Legend  Nielsen_GamesNielsen_Social_Networking Nielsen_Video_MoviesNielsen_NewsNielsen_MapsNielsen_WeatherNielsen_BankingNielsen_ShoppingNielsen_Productivity Smartphone owners tend to gravitate toward games and social networks, though the level of activity varies depending on the market.

For example, smartphone owners in the U.S. were most likely to watch video and use maps/navigation apps, while Chinese users were more likely to access news and weather updates via their mobile apps.

More than half of smartphone users in South Korea regularly use their devices for mobile banking, compared with 22% in Italy.

Source: The Nielsen Company Newswire
http://www.nielsen.com/us/en/newswire/2013/how-the-mobile-consumer-connects-around-the-globe.html