Larry Bonura's Blog

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Posts Tagged ‘statistics

How Mobile Consumers Use Their Devices Around the Globe

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Back in February, Nielsen issued a report on how mobile consumers connect around the globe. The report examined mobile consumer behavior, device preference, and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K., and the U.S. Here are some findings from the report.

What type of devices do we use?

Legend

What device type do we use?

Explanation

 Nielsen_Legend  Nielsen_Smartphone Device preference is evolving, as smartphone penetration continues to grow in most markets, especially in developed markets with widespread 3G/4G access.

In the U.S. and South Korea, for example, smartphone owners now make up the majority of mobile consumers. And in many markets this increased penetration is being led by a new generation of young adults eager to embrace smartphone technology.

Comparatively, in growing economies like India and Turkey, a growing group of mobile phone users prefer feature phones over other device options (80% and 61%, respectively).

 Nielsen_Feature_Phone
 Nielsen_Multimedia_Phone

Which apps do we use?’

Legend

Which apps do we use?

Explanation

 Nielsen_Legend  Nielsen_GamesNielsen_Social_Networking Nielsen_Video_MoviesNielsen_NewsNielsen_MapsNielsen_WeatherNielsen_BankingNielsen_ShoppingNielsen_Productivity Smartphone owners tend to gravitate toward games and social networks, though the level of activity varies depending on the market.

For example, smartphone owners in the U.S. were most likely to watch video and use maps/navigation apps, while Chinese users were more likely to access news and weather updates via their mobile apps.

More than half of smartphone users in South Korea regularly use their devices for mobile banking, compared with 22% in Italy.

Source: The Nielsen Company Newswire
http://www.nielsen.com/us/en/newswire/2013/how-the-mobile-consumer-connects-around-the-globe.html
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Here & there: Bits of information

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Moe Girkins, president & CEO of Zondervan, is quoted in the May/June 2010 Book Business: “We expect e-book revenue to exceed 12% next year, and 15% to 20% the following.”

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According to a Simba Information’s report, “Trade E-Book Publishing 2010,” that draws data from a nationally representative survey, an estimated 9% of the U.S. adult population bought at least one e-book in 2009, compared to an estimated 8% in 2008.

“You can read this two ways,” says Michael Norris, senior analyst with Simba. “On one hand, about 91% of the U.S. adult population shrugged off e-books in 2009, but on the other hand, about 6,000 new people per day entered the e-book market in 2009.”

There is a big however, he notes:  “I haven’t seen a comparable loss of consumers on the print side, which has also seen a big rise in consumers between 2008 and 2009. So I think any generic narrative that says ‘a shift away from print and toward digital’ may be premature. They both are growing, and both can grow as long as the quality of the content remains high.”

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According to statistics on the most recent e-book sales, released from the Association of American Publishers, which collects statistics in conjunction with the International Digital Publishing Forum (IDPF), trade e-book sales were $28.9 million for the month of February 2010, a 339.3% increase over February 2009 ($6.6 million). Year-to-date sales are up 292.2%.

The IDPF noted in the announcement about the new sales figures, “[A] new [sales-revenue] barrier has been breached. The first two months (January and February) of Q1 2010 already total $60.8 million vs. Q4 2009, which was previously [the] highest quarter at $55.9 million.”

The statistics represent U.S. sales of books delivered electronically over the Internet or to handheld reading devices via wholesale channels by 12 to 15 trade publishers, but does not include library, educational, or professional electronic sales.

To put this in perspective, in 2009, according to AAP, U.S. publishers saw $23.9 billion in net sales, down 1.8% from $24.3 billion in 2008.

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According to Bowker, a provider of bibliographic information management solutions, there was a 181% increase from 2008 to 2009 in the number of titles produced by self-publishers and “micro-niche” publishers. These types of publishers produced 764,448 titles last year.

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In the May/June 2010 Book Business “Guest Column”, author Rudy Shur, founder and publisher of Long Island, N.Y.-based Square One Publishers, writes: “Recent figures suggest that approximately 3% ($200 million) of total book-market revenue ($80 billion) comes from e-book sales. Experts estimate that this number could double over the next two years to 6%. Let’s say that in five years, that 6% figure then triples. This would mean that 18% ($1.2 billion) of market revenue would come from e-book sales, and 82% ($78.8 billion) still would come from books on paper. That certainly would impact our sales, but it would hardly spell the end of the book world as we know it.”

He concludes: “So, is there an e-gorilla in the room? Sure, there is. But it’s a lot smaller than you might think.”

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According to the Quarterly Disaster Resource Guide, a recent study predicts that data traffic on cellular networks in the U.S. alone will go from 8 petabytes/month this year to 327 petabytes/month in 2015. The study says that we will be receiving nearly all that data on smartphones: Traffic will increase on smartphones from its current 79% of data traffic to 98% of that traffic in 2015.

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Also from the May/June 2010 Book Business: Ron Mobed, president, Academic & Professional Group, Cengage Learning: “[Print] may not be as large as it’s been. …It doesn’t really matter to us. We’re perfectly capable of delivering millions of print books … [or] servicing millions of online users. And we’ll make that adjustment depending on how quickly things change in the marketplace.”

eBooks…by the numbers…from Book Business magazine

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Some stats from the Jan/Feb 2010 Book Business magazine:

  • The average prices of the top 100 ebooks on the Amazon Kindle best-seller list and the Sony best-seller list for the first half of 2009 were $8.26 and $10.38, respectively. For the second half of 2009, up to mid-December, the average price for the top 100 Amazon Kindle titles dropped to $6.76, while Sony’s average price dipped to $9.25.
  • About 90% of the U.S. adult population has never purchased an ebook.  About 20% of adults has read, but not necessarily purchased, at least one ebook in the past 12 months.
  • The largest group of ebook readers are 18– to 25-year-olds, making up 25% of e-book readers. The percentage/group size drops as one moves into the older age ranges.
  • About 80% of ebook users read their ebooks on PCs or Macs (mostly PC). About 25% read ebooks on a device other than a PC or Mac, including dedicated reading devices or smartphones.
  • Among ebook users, 63% have read between one and five ebooks in the past year.
  • The ebook format is the only reading format statistically known to draw more men than women: About 12% of men bought an ebook in the past 12 months compared to almost 9% of women.

Written by Larry S. Bonura

17 February 2010 at 05:09

eBook growth in libraries: It’s been geometric!

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At the World Library and Information Congress: 75th IFLA General Conference and Council held in Milan, Italy, in August 2009, Barbara A. Genco presented a paper titled “It’s been Geometric! Documenting the Growth and Acceptance of eBooks in America’s Urban Public Libraries.” The report featured the results of an online survey revealing information on current and best practices of collection development librarians concerning eBooks.  The 41 responding libraries show a geometric increase in collection content, vendor services, titles, and eFormats offered.

Here’s a summary of her findings:

  • The first foray of many American public libraries into the eBook format began with the launch of netLibrary in 1998.
  • All but one of the 41 public libraries offered eBooks.
  • The libraries collected the following content formats: Adobe Reader (82.9%), MobiPocket (51.2%), and ePUB (22.0%).
  • When asked when they began collecting ebooks: 4.9% responded in 1997-1999, 31.7% started in 2000-2002, 14.6% in 2003-2005, with the majority (46.3%) starting in 2006-2008. Only 2.4% started in 2009.
  • In March-April 2009 (the survey date), 33 responding libraries had a total of 438,513 downloadable eFormat items, an average of 13,288.
  • Most libraries (58.5%) had non-circulating reference eBooks.
  • eFormats were available for adults (100%), young adults (92.7%), and children (82.9%).
  • Most libraries (46.3%) did not allow library patrons to download eBooks with on-site “download stations,” while 34.1% did, and 19.5% were considering it.
  • Since a library first added downloadable content, the library circulation had increased in 87.8% of the libraries. Only 2.4% reported a decline, while 9.8% saw no change.
  • What had been the actual growth?  One library reported a 1200% growth.  Ten libraries reported a growth of 100%-300%. Eight libraries saw a 31-99% growth. And seven libraries saw a 5-30% growth.
  • The growth in eBook circulation far outstripped the circulation of most library content.

Genco’s summary is that her research shows the “swift and wide acceptance of the eBook” by US public libraries.  There are but two industry leaders in providing eBooks to libraries: OverDrive and NetLibrary.  Public libraries have experienced:

  • growth in circulation
  • growth in demand
  • eBooks supplanting other formats
  • eBooks being popular with all ages
  • attracting from digital natives as well as digital immigrants
  • eBooks as a cost-effective choice

Written by Larry S. Bonura

11 November 2009 at 07:21