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Posts Tagged ‘smartphones

Mobile Devices Are “Go-To” Sources for News

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A study by Mojiva reveals mobile devices have become a ‘go-to’ source for news: nearly 25% of United States respondents and 20% of United Kingdom respondents receive primary news updates via their smartphone or tablet device

The report, “The State of Mobile News Consumption,” looks at how smartphone and tablet users access news through their mobile devices and examined their receptiveness as it relates to mobile advertising.

“People who read the news aren’t necessarily giving up one platform in favor of a different or newer platform, but are instead morphing into ‘multi-platform’ consumers for different news ‘experiences’,” said Amy Vale, VP, Global Research and Strategic Communications of Mojiva, Inc.

“Reading the news in print, or even online, is a much more immersive experience given the nature of the screen size, whereas reading news on a mobile device gives consumers up-to-the-minute information on breaking news the second it becomes available, wherever they may be.”

The Mojiva report supports industry research that indicates the rise in mobile news consumption isn’t limited to the United States. In fact, the United Kingdom has the highest percentage of frequent mobile news users at 46.8%, and is the EU5 country (France, Germany, Italy, Spain and the United Kingdom) with the highest smartphone-based news consumption.

The major findings of the report include:

  • 24% of U.S. respondents get their primary news updates from their smartphone or tablet, compared to 20% of U.K. smartphone respondents.
  • 30% of U.S. smartphone respondents learn about breaking news stories via text alerts or notifications on their smartphones and tablets, while only 25% are loyal to TV as their primary breaking news outlet. In the U.K., 29% leverage TV as a top source for breaking news, compared to just 20% being notified of breaking news via text alerts and notifications on their smartphones and tablets.
  • U.S. tablet users (70%) check news updates from two or more news sites or apps more frequently than U.S. smartphone users (61%). Although not as high, 52% of U.K. smartphone owners check two or more news sites or apps from their devices daily.
  • In the U.S., 15% of tablet owners and 8% of smartphone owners read news content on their devices simultaneously while watching TV. Similarly, 8% of U.K. smartphone owners read news on their devices while watching TV in the evenings.
  • 67% of U.S. smartphone owners, 54% of U.S. tablet owners and 65% of U.K. smartphone owners will pay more attention to mobile ads if the content is relevant to the actual news story they are reading or watching on their mobile device.
  • The top three factors for mobile advertising receptiveness within mobile news sites or apps in the U.S. are:
    • Personalization/relevance (25%)
    • Humor/entertainment (19%)
    • Interesting content and information (15%)
  • The top three factors for mobile advertising receptiveness in the U.K. are:
    • Personalization/relevance (24%)
    • Humor/entertainment (20%)
    • A minimal presence of fewer ads overall (16%).
  • The majority of U.S. (65%) and U.K. (69%) smartphone respondents, as well as the majority of U.S. tablet respondents (59%), would not pay for a subscription to access their favorite news source from their smartphone or tablet.

The U.S. studies were fielded from 26 Sep–27 Sep 2012 and targeted U.S. smartphone owners and tablet owners. Each U.S. study garnered 1,000 completes from a random sample. The U.K. study was fielded from 26 Sep–3 Oct 2012, targeted U.K. smartphone owners only, and garnered 1,000 completes from a random sample.

Here & there: Bits of information

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Moe Girkins, president & CEO of Zondervan, is quoted in the May/June 2010 Book Business: “We expect e-book revenue to exceed 12% next year, and 15% to 20% the following.”

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According to a Simba Information’s report, “Trade E-Book Publishing 2010,” that draws data from a nationally representative survey, an estimated 9% of the U.S. adult population bought at least one e-book in 2009, compared to an estimated 8% in 2008.

“You can read this two ways,” says Michael Norris, senior analyst with Simba. “On one hand, about 91% of the U.S. adult population shrugged off e-books in 2009, but on the other hand, about 6,000 new people per day entered the e-book market in 2009.”

There is a big however, he notes:  “I haven’t seen a comparable loss of consumers on the print side, which has also seen a big rise in consumers between 2008 and 2009. So I think any generic narrative that says ‘a shift away from print and toward digital’ may be premature. They both are growing, and both can grow as long as the quality of the content remains high.”

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According to statistics on the most recent e-book sales, released from the Association of American Publishers, which collects statistics in conjunction with the International Digital Publishing Forum (IDPF), trade e-book sales were $28.9 million for the month of February 2010, a 339.3% increase over February 2009 ($6.6 million). Year-to-date sales are up 292.2%.

The IDPF noted in the announcement about the new sales figures, “[A] new [sales-revenue] barrier has been breached. The first two months (January and February) of Q1 2010 already total $60.8 million vs. Q4 2009, which was previously [the] highest quarter at $55.9 million.”

The statistics represent U.S. sales of books delivered electronically over the Internet or to handheld reading devices via wholesale channels by 12 to 15 trade publishers, but does not include library, educational, or professional electronic sales.

To put this in perspective, in 2009, according to AAP, U.S. publishers saw $23.9 billion in net sales, down 1.8% from $24.3 billion in 2008.

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According to Bowker, a provider of bibliographic information management solutions, there was a 181% increase from 2008 to 2009 in the number of titles produced by self-publishers and “micro-niche” publishers. These types of publishers produced 764,448 titles last year.

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In the May/June 2010 Book Business “Guest Column”, author Rudy Shur, founder and publisher of Long Island, N.Y.-based Square One Publishers, writes: “Recent figures suggest that approximately 3% ($200 million) of total book-market revenue ($80 billion) comes from e-book sales. Experts estimate that this number could double over the next two years to 6%. Let’s say that in five years, that 6% figure then triples. This would mean that 18% ($1.2 billion) of market revenue would come from e-book sales, and 82% ($78.8 billion) still would come from books on paper. That certainly would impact our sales, but it would hardly spell the end of the book world as we know it.”

He concludes: “So, is there an e-gorilla in the room? Sure, there is. But it’s a lot smaller than you might think.”

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According to the Quarterly Disaster Resource Guide, a recent study predicts that data traffic on cellular networks in the U.S. alone will go from 8 petabytes/month this year to 327 petabytes/month in 2015. The study says that we will be receiving nearly all that data on smartphones: Traffic will increase on smartphones from its current 79% of data traffic to 98% of that traffic in 2015.

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Also from the May/June 2010 Book Business: Ron Mobed, president, Academic & Professional Group, Cengage Learning: “[Print] may not be as large as it’s been. …It doesn’t really matter to us. We’re perfectly capable of delivering millions of print books … [or] servicing millions of online users. And we’ll make that adjustment depending on how quickly things change in the marketplace.”