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Data Conversion Laboratory survey: eBook “Quality” Top Factor for 2012

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Data Conversion Laboratory (DCL), a leading provider of digital publishing services, reports 70% of 411 respondents to a survey drawn from a cross-section of the publishing industry cited “quality” as the most important consideration when publishing an eBook. Another important finding is that 63% of the respondents plan to publish a digital book in 2012.

“Eighteen months ago, more publishers were concerned about getting their information onto an eBook platform and quality was not the overarching theme it is now,” said DCL President and CEO Mark Gross. “The survey demonstrates that the publishing industry realizes consumers will not tolerate typos and bad formatting on a $15 eBook,” predicted Gross.

In another shift from tradition, 64% of the respondents stated they were interested in publishing non-fiction and technical digital content. This statistic is indicative of an expansion in the use of ereaders from casual reading of novels to a myriad of business and technical applications.

“The survey confirms what we have been hearing from publishers, that while the initial push to digital was important, they are now seeing a need to go with the best partners and to improve their quality control and workflow,” said Bill Trippe, vice president and lead analyst at Outsell, Inc. an industry analyst firm. “Digital products are becoming the lifeblood for publishers, and consumers are expecting an optimal experience,” he added.

The DCL survey also discovered that 43% of publishers realized the importance of compatibility with all ereaders, including iPad, MOBI (Kindle), Nook, and custom formats. Within the publishers group, the iPad edged out Kindle at 44% as an ereader, versus 36% preferring a Kindle.

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