Larry Bonura's Blog

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eBooks…by the numbers…from Book Business magazine

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Some stats from the Jan/Feb 2010 Book Business magazine:

  • The average prices of the top 100 ebooks on the Amazon Kindle best-seller list and the Sony best-seller list for the first half of 2009 were $8.26 and $10.38, respectively. For the second half of 2009, up to mid-December, the average price for the top 100 Amazon Kindle titles dropped to $6.76, while Sony’s average price dipped to $9.25.
  • About 90% of the U.S. adult population has never purchased an ebook.  About 20% of adults has read, but not necessarily purchased, at least one ebook in the past 12 months.
  • The largest group of ebook readers are 18– to 25-year-olds, making up 25% of e-book readers. The percentage/group size drops as one moves into the older age ranges.
  • About 80% of ebook users read their ebooks on PCs or Macs (mostly PC). About 25% read ebooks on a device other than a PC or Mac, including dedicated reading devices or smartphones.
  • Among ebook users, 63% have read between one and five ebooks in the past year.
  • The ebook format is the only reading format statistically known to draw more men than women: About 12% of men bought an ebook in the past 12 months compared to almost 9% of women.


Written by Larry S. Bonura

17 February 2010 at 05:09

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